Agenda
Wednesday May 19Thursday May 20
Thursday May 20, 2009
8:30 – 9:00Breakfast
9:00 – 10:30Creating Financial Winners: The Tools of the TradeSpeakers: Larry Fisher & Dwayne Cook
Having a vision and making informed business decisions needs to be supported by a solid financial plan. This session will provide you with the tools you need to develop, implement, manage and track your business plans to produce financially successful credentialing programs. Senior Financial Executives Larry Fisher and Dwayne Cook will provide practical advice and tools you can immediately begin working with. Topics to include:
• Understanding financial trends in association education and certification programs and how they apply to your business
• Producing financially successful credentialing programs—minimizing costs to maximize financial return and investment with positive financial returns
• Pricing for success—understanding pricing considerations, competiveness of programs, cost beneficial program delivery, and payment and accounting control systems
• Program competitiveness—understanding the pricing and value of your competitors and packaging intellectual property.
10:30 – 11:00Networking BREAK
11:00 – 12:30Creating Financial Winners, Continued• Forecasting considerations—budgeting over a 3 – 5 year period, producing net margins, projecting growth rate of revenue over time
• Investment decisions and using net assets; building asset accounts
• Reporting and business controls—assuring a positive ROI through refined business controls, reporting revenues, monitoring from start up to maturity, efficient and standardized payment processes for program expenses
• Educating boards about effective executive management practices.
12:30 – 1:30Networking LUNCH (Lunch Provided) During lunch you’ll network with your peers and continue the discussion.
1:30 – 3:30Putting These Concepts to the Test Speaker: Larry Lynch
Organizations often lose sight of the fact that “not-for-profit” is a tax status, not a strategic objective. Organizations need to fully understand the revenue and cost structure that will ensure the success of a program.
When Mr. Lynch took the helm of Environmental Health Testing and its flagship program, National Registry of Food Safety Professionals, it was a well designed program but in functional disarray. While the business was a corporation, it was truly “non-profit”. Now the company is thriving and was named by as one of the fastest growing small businesses in America by INC magazine in both 2008 and 2009.
Now it will be your chance to put what you have learned in this summit to the test by working through a number of exercises based on the EHT experience. Mr. Lynch will guide you as you look at:
• Breaking down and rebuilding the business paradigms (staffing)
• Understanding who the REAL market is
• Positioning WITH the competition
• Managing your cost structure
• Driving VALUE (not just revenue)
3:30 – 4:00Wrap UpSpeaker: Paul Sharman
In an open discussion format, participants will have the opportunity to ask the faculty any lingering questions from the sessions.
Certification Institute
The Certification Institute is the creation of David Cox and Christine Niero of Professional Testing, Inc, and Clarence “Buck” Chaffee of The Caviart Group, three industry thought leaders dedicated to providing a unique learning environment and networking forum for CEOs and senior staff of certification organizations.