Certification Brand & Marketing Summit

Glenn H. Tecker

Glenn Tecker is President and Chief Executive Officer of Tecker Associates LLC., a consulting practice that has worked with thousands of organizations and associations internationally. He has been described as a “true visionary” with a track record of successfully foreseeing patterns of strategic importance affecting entire fields and enabling organizations that serve them to more confidently prepare for the future. Association Management Magazine has referenced him as a “lighthouse thinker” and one of fifty people who have made a lasting difference to their discipline. The American Society of Association Executives awarded him with the “Academy of Leaders Award” – the highest possible recognition awarded by their Board of Directors. He is also Co-Author of three bestselling books: The Will to Govern Well-Knowledge, Trust and Nimbleness, Building Knowledge Based Culture, Using 21st Century Work and Decision Making Systems in Associations and Successful Association Leadership Dimensions of 21st Century Competence for the CEO.

Robin Wedewer

Robin is president of The Wedewer Group, Inc., a marketing research firm and consultancy and is a senior associate with Tecker Consultants, LLC. With experience in the marketing sector for nearly 20 years Robin Wedewer brings a keen understanding of the need for meaningful, timely and actionable research. In addition to her experience with traditional research methodologies she has a particular interest in helping clients leverage the power of the Internet to conduct research through online surveys, online interviews and online bulletin board focus groups. Robin’s has many years of experience in supporting strategic planning and brand marketing efforts. She served as an account group director and research director for a major advertising agency in the Southeast where was responsible for strategic planning, ongoing environmental scanning, investigating clients’ competitors and their competitive environment to support brand marketing efforts. She has conducted research for hundreds of groups in industries/professions such as healthcare, hospitality, engineering, pharmacy, scientific research, library sciences, public institutions, insurance/financial services and universities as well as corporations. Her clients have included Pfizer Animal Health, IEEE, TIAA-CREF, Shands Healthcare and the United Nations Foundation.

Susan Dorn, ESQ.

Susan Dorn is managing partner of Dorn & Hanson. Ms. Dorn has served as general counsel to professional societies, membership associations, certification agencies, and philanthropic organizations since 1985. Ms. Dorn writes and lectures extensively on subjects affecting nonprofits. Ms. Dorn is co-author of a booklet published by the National Center for Nonprofit Boards entitled The Nonprofit Board’s Guide to Bylaws and is one of the authors of The Licensure and Certification Mission: Legal, Social, and Political Foundations. She was a contributor to the American Bar Association’s Tax-Exempt Tool Kit. Ms. Dorn speaks regularly before groups interested in governance, voluntary certification, and accreditation, as well as governmental regulation and licensure, including: the American Bar Association; the American Society of Association Executives; the Certification Networking Group; the Council on Licensure, Enforcement & Regulation; the National Organization for Competency Assurance; and the National Center for Nonprofit Boards

Speakers

LEARN FROM TOP FACULTY WITH IN-DEPTH EXPERIENCE IN CERTIFICATION

Glenn H. Tecker

Robin Wedewer

Susan Dorn, ESQ.